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devit45648
Apr 12, 2022
In General Discussions
questioned in the circle of friends that Hey Tea had copied Nai Xue's cheese strawberry, domineering peach, domineering black grape, domineering pomegranate, soft European bag and other products. In the reply of Heytea founder Nie Yunchen , we can also glimpse the embarrassing situation of the industry. The types of raw materials for tea drinks are relatively fixed, the form of combination and matching is very limited, and the appearance of homogeneous products is inevitable. The competitiveness of a product determines the life and death of a brand. Under such a premise, product development is bound to go in two directions, one is to upgrade the quality and taste of the original products, and the other is to constantly innovate and create new "popular models". In contrast, the sales growth brought by the creation of "explosive models" will be more obvious, so whether it is HEYTEA "derailment" or sms marketing service Ruixing's "cheating", it is a process of constantly chasing consumers, you can never judge How their tastes will change, lead rather than follow. Nothing is a moat forever, and innovation is always a moat. Author: Mu Yu, public account: Pan-Finance New Media (WeChat ID: TanglangFin), focusing on financial and financial fields such as listed companies, Fintech, and blockchain. "Wealth Life" and many other magazine staff writers. This article was originally published by financial and everyone is a product manager. Reproduction is prohibited without permission The title image is from Unsplash, based on the CC0 protocol Reward the author and encourage TA to hurry up and create! appreciate For more exciting content, please pay attention to everyone is a product manager WeChat public account or download the App
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