What was the results? Sales skyrocketed: in a day and a half they managed to sell the same as they sell in a week. This B2c Email List was the insurance companys first digital marketing campaign for a specific product , but the B2c Email List results were positive. Example of financial marketing credit bank bcp – shared mortgage credit bcp is another good example of implementing effective marketing strategies for banks. This bank uses social networks as one of the main means to communicate with its audience . In , the bcp published a message on its social networks regarding the celebration of gay pride day.
However, this B2c Email List message was not well received by the community and received much criticism, which led to a corporate crisis. Despite the above, in the entity again sent a greeting to the lgbt community through its social networks, but this time it applied a different strategy: the message was first sent to a group of B2c Email List influencers, many b2c email list from the lgbt community, and other opinion leaders. It was sent by walter bayly, B2c Email List general manager of the bank, which demonstrates a commitment from top management to the audience. Along with the message, the name of a product offered by the bank was promoted: shared mortgage credit for couples without distinction of sex.
These actions demonstrate how social media can be used to gain the attention of an interest group and enter a new market . In B2c Email List the following video you can see the campaign. Western union – an american dream when your target audience is already aware of your brand, marketing efforts become more valuable . Western unions (wu) American dream sweepstakescampaign does just this. Over the course of a year, wu ran B2c Email List a social media campaign to identify the real, modern dreams of americans. They were B2c Email List interested in things like college tuition, debt relief, and down payments on homes, things that western union was able to offer as prizes. Like kabbages business-oriented help your customer grow campaign, it was not about a product offering, but about the common values of a target audience .