The most praised of station B is the community, so think about the community.
The community is composed of three parties : producers, consumers and platforms. The community of station B is based on video content as a communication carrier. Creators and consumers accumulate social and content in the video. If you just look at this passage, station B is not the same as other What is the difference between the Chinese video platforms, and the core competitiveness is still needed at this time.
The core competitiveness of the community lies in the user's sense of belonging and a good community atmosphere. The sense of belonging brings stickiness and loyalty, and the community atmosphere will stimulate the production of the core content of the community and attract users with the same attributes to come.
Most communities have the shadow of tools. Only by solving the pain points of users can solve the problem of why users use them.
Watermelon gives a reason to use it - video information. The reason for its birth determines the core of its video information. For consumers, video information is a one-way input process, and they do not think about participating in the content. The producer is concerned about the amount of playback and how to have a higher playback volume. At this time, the mentality of the two is mainly instrumental.
Video forum - a two-dimensional interest community. Station B originated from the ACG circle. Unlike the indiscriminate influx of watermelon users, Station B originated from the ACG community. The early user selection was extremely strict, which can be compared to the elite players of the early Zhihu.
The tool attribute of station B is reflected in the selection of ACG users, that is, the highly matched user group aggregated by the community, through the production of content through fan dramas, transportation, editing, etc., the content attracts more consumers to enter the market, and consumers then pass the The screen participates in the secondary creation of "tools" to form a platform-creator-consumer cycle, so that the content consumed has human nature other than tools.
The tool attribute explains the "two-way choice between consumers and content", that is, we will not have intersections with communities that we are not interested in, and communities also filter their own target groups.
Information is a powerful tool for users. Where the content comes from is not the point. Under the information state, it is difficult for the product to filter out the exclusive watermelon user group.
Community is for people who are attracted by the utility of the tool. Tools are the reason why users are willing to experience the product, and the country email list community decides whether the user's purpose of using it is to "see-tools or use-as a community"!
In the early days, watermelons came from “money” because of the above-mentioned situation. Under the concept of user first and catering to the algorithm, “popular” content prevailed in its content categories, that is, film and television news clips, Sannong life records, food production and other content data Bright.
After the short-term consumption of target users is satisfied, the system will timely feedback to producers (play volume, advertising revenue), prompting producers to provide more similar content in a more concentrated manner, cutting off creators’ motivation for content differentiation from the production side. Is this...a case of incorrect use of the algorithm?
The up master of station B is composed of native users and the content of creation has a clear direction, focusing on ACG to carry out "fan drama transportation, music cover, dance cover and later ghost animal creation", UGC creation seems to have a high threshold but is not suitable for vertical communities. Just lowered the production threshold.