On supermarket shelves, fruits and vegetables look more and more alike. The oranges are calibrated, the tomatoes are identical and visually, the strawberries are perfect. On the Internet, we are gradually witnessing this same calibration of content: most tweets contain a short text, followed by a link or even an image.
Titles of web pages are generally between 50 and 60 characters. And blog posts follow this same trend. If this standardization of content published on phone number list the Internet is harmful, it is not the result of chance. Little by little, content authors have identified the
ideal dimensions for publications on the web or shares on social networks. Bufferhas selected various studies to define the ideal length of publications on the Internet and on social networks, in order to maximize their engagement.