As the concentration of users in the vertical field of music, the music community function derived from the tool function not only creates a position for music users to discuss, share, and communicate with friends, but also provides a guarantee for the platform's use time and commercial realization. The positioning and building of the community by the music platform can also strengthen their respective competitive advantages, meet the needs of users, and ultimately feed the platform itself. With the recent launch of a new section "Plop Tong Community" by QQ Music, coupled with the social exploration of "Cloud Village" and other platforms previously launched by NetEase Cloud Music, the community structure of domestic music platforms has gradually taken shape.
The community has become the new focus of the music platform Throughout the major music platforms in China, building a community has become the Fax List strategic focus of their current development. At present, the industry has basically formed two community styles represented by QQ Music "Plop Tong Community" and NetEase Cloud Music "Cloud Village", while other online music platforms, although not as large as the two giants, have always been in Explore on Community Connections.
For example, Xiami Music launched the party room function in 2018, where users can play the role of DJ for real-time interaction; Kugou Music also provides users with a variety of music entertainment experiences by establishing interactive methods such as K-song and making friends; Sing Duck is positioned in The short music community allows the submission area to go directly to the topic list and topic square, and users can also sing and ensemble... It can be seen that each platform relies on copyright resources and product advantages to create more diverse pan-music entertainment services around the music community.