sales info, etc.). As such, it’s important to think Armenia Cell Phone Numbers List carefully about contrast when choosing what colors you use on your content. High contrast (dark on light or light on dark) is usually the best choice to highlight important content that you want to attract your customers’ attention to as it’s the easiest to read. It also makes your customers more likely to notice and remember your most important content thanks to something called the Isolation Effect, which states that items that stick out are more likely to be remembered. On the other hand, too much high
contrast can wear your customers’ eyes out and Armenia Cell Phone Numbers List make your content look too ‘busy’. Low contrast colors are less easy to read, but they are more aesthetically pleasing and easy on the eyes. That’s why it’s important to get a balance and use a mix of low-contrast and high-contrast techniques across your marketing content. We’ll look at how to do this next. Choose both complementary and analogous or monochromatic colors In color theory, complementary colors are those that sit ‘opposite’ each other on a color wheel (e.g. blue-orange, red-green,
etc). As such, they’re as visually distinct as Armenia Cell Phone Numbers List possible from each other and thus create a strong contrast. Strong Contrast - Color Wheel Analogous colors sit near each other on the color wheel and thus are in low contrast to each other. They’re subtle, don’t stand out from one another, and aren’t jarring on the eyes, hence their popularity amongst designers. Analogous Colors - Color Wheel Monochromatic colors are different tints, shades, and tones of a single color. Like analogous colors, they’re low contrast, subtle, and pleasing on the eye.