Like so many other daily realities disrupted by Coinbase User List the pandemic, the moment when a cashier hands back a receipt plus a printed coupon for money off a later purchase has lost relevance in the past year amid a broad shift to digital. While a Coinbase User List recent Wall Street Journal article suggested paper coupons are destined to disappear, where the space goes next may not be so straightforward. Certainly, digital coupons are expected to get a boost as the digital shift continues,
Driving pandemic-related trends like Coinbase User List the growth of shopping apps and the digital coupons they typically offer. After a year of upheaval driven by the pandemic, brands are also relying more on existing customers to push growth, including Coinbase User List via coupon-supported loyalty programs. However, some industry experts insist paper coupons will remain relevant, especially for moments like encouraging shoppers to try new products. Research seems to bear this out, with print accounting for 98% of coupon distribution in the first half of 2020, and 53% of consumers saying they used both paper and paperless coupons at the grocery store, according to Valasis’s 2020 Consumer Intel Report released last fall.
Is paper declining? Yes. But paper is Coinbase User List going to stay as a tool,” said John Morgan, executive director at the Association of Coupon Professionals (ACP). “Some people will stick with new habits they’ve picked up during the pandemic, some won’t. There’s no defining ‘normal’ habit anymore.” Morgan took issue with the Wall Street Journal article, arguing it focused primarily on coupons included as newspaper inserts and didn’t take into account coupons at the checkout, “on pack” coupons that are stuck to a products, “in pack” discounts and those that can be printed at home.