I predict this will be the year shopping on Instagram is gangbusters. In my 2017 digital marketing predictions, I wrote: Shopping on Instagram: Instagram storefronts and affiliate programs take hold. The online fashion industry is multi-billion dollar and visuals rule. Look for company employee list massive growth in shopping on Instagram. Instagram isn't just a place millennials go to post funny cat photos. There is real money changing hands, influenced by the platform. Marketers are taking notice, recognizing Instagram as a potential direct response channel, especially with all the new ways shopping is getting easier on the platform.
open store sign So, are you ready to add buyable Instagram to your retail marketing mix? Keep reading to find out:If your target demographic is on Instagram How company employee list people shop on Instagram today Which industries are embracing the social platform – and seeing the ROIReason #1: Your customer is (probably) shopping on Instagram Thirty-two percent of all online adults use Instagram. Here is the demographic breakdown:To a greater extent than the other.
social platforms measured in this survey, Instagram usage is particularly high among young adults. About six in ten online adults aged 18-29 (59%) use Instagram, nearly double the share among those aged 30-49 (33%) and more than seven times the share among those aged 65 and older ). And as was the case in previous Pew Research Center surveys of social media use, female company employee list Internet users are more likely to use Instagram than males. instagram statistics according to pew More than a third of Instagram users have purchased a product online from their mobile device, making